Overview

OpusClip’s CEO shared how they turned long-form videos into social-ready clips with one click—using multimodal understanding (“clip anything,” “reframe anything”), a viral-knowledge data flywheel, and direct posting—to save creators and enterprises massive time (one customer now makes 10k clips/day vs. 100 before). They’re expanding with Agent Opus, an AI “creative team” that can spin a single prompt or mixed assets into human-feel, on-trend short videos, while handling eval via human and LLM judges to optimize for taste. Key lessons: ship narrow wins before big bets, protect authenticity (no obvious AI flavor), and win on taste and workflow depth rather than building base models or chasing Big Tech’s broad tools.