Overview

Atlassian’s AI lead laid out how the company is baking AI into its “system of work” so it behaves like a teammate, not a paid add-on. Over 3M users already use AI features daily across Rovo (enterprise search, chat, and an agent studio), which Atlassian ships inside existing workflows and powers with 50+ connectors, open APIs, and even a custom MCP server. Culturally, founder-driven curiosity plus hundreds of new AI hires—and bold M&A like The Browser Company, DX, and Cycle—are accelerating the roadmap. For customers, adoption starts by targeting the highest-friction workflows and letting automations make the value obvious. Advice to startups: the “second meeting” (security, compliance, data controls) is the real hurdle—start with mid-market design partners, focus on applied AI and business outcomes before deep model science. Monetization will trend toward outcome-based events (e.g., a resolved ticket) while baseline AI tools get bundled. Measuring ROI means function-by-function transformations led by execs and better telemetry (the DX deal) to tie AI usage to impact. Big open opportunities: empowering new creators globally and reimagining the browser for knowledge work. Scaling mantra: nail product-market fit in a bounded slice, then add zeros deliberately.